An App that connects US farmers and consumers

Industry:

Retail & Ecommerce

Location:

California, USA

Client since:

September, 2018 - January, 2019

Services used:

Full-cycle software development

Client

The company is a US-based startup. The company was aimed to develop a better solution for delivering fresh foods from local farms to consumers at a fair price.

Challenge

To develop a workable approach for connecting consumers with local farmers

The company launched a new farm-to-phone App to connect consumers with growers within their area. They were looking for a technical partner to improve the software, develop new UX features, and fix bugs.

The task was to ensure that entrepreneurs get the same price as if they'd sold produces at the farmers' market. Farmers were to become enabled to update the assortment, change wholesale and retail prices, and manage orders from their mobile devices.

Solution

The App reduces the role of intermediaries who hamper trade in Agriculture

iOS and Android applications make it easy for customers to search for and purchase products. Users can browse fresh produce and homemade cooked meals available in their area with a few tapping on their smartphones' screens.

The food producer, in turn, doesn't have to spend time away from the farm, hire sellers at farmers' markets, or worry about logistics costs and wastes.

An App facilitates the selling process because buyers and farmers can communicate directly with one another. Moreover, farmers and SMEs can build their brands with lessened expenses on marketing and promotional activities.

Results

Platform reduces the role of middlemen who are hindering the trading sector in the agriculture

The App has formed an extensive customer database and helped to increase farmers’ annual income by up to $20,000. Now, the company plans to expand across the country – to involve more farmers and buyers.

We're proud of the following App's achievements so far:

an optimized payment process due to a Stripe platform integration
more and more local farmers choose this App, instead of commercial supply chains
farmers no longer need to deal with wholesalers