Industry:

Retail & Ecommerce

Location:

California, USA

Client since:

January, 2020

Services used:

Full-cycle software development

Client

Cellr is an actively developing company in the USA. Its owners were aimed to bring together people associated with the wine industry through a comprehensive digital platform for selling wine.

Challenge
To build a wine trading platform from the scratch

When it comes to the need for flexible and innovative software development approaches, the wine industry is leading the way.

Cellr was about to take the best from all major online wine marketplaces and reviewers - Vivino, CellarTracker, and Wine-Searcher.

The project implied 2 global scopes: to create an easy-to-use online wine trading platform and to address major issues that private wine sellers usually face:

  • building a commercially profitable wine portfolio
  • getting around brokers' commissions and mark-ups and reducing the end-consumer price of the bottle
  • distributing wine (niche for major varieties of wine are rather monopolies, where traditional distribution channels dominate)
  • overgoing limitations of physical supply and demand for wines.
Solution
A comprehensive digital trading platform for wine cellar owners

We designed an all-in-one App for wine cellar owners, private collectors, and trade professionals. This is a platform where true wine fans can exchange opinions, search for exclusive or noteless sorts of wine, and get personalized recommendations.

We used Agile methodology - to make the workflow streamlined, predictable, and transparent. The process was divided into sprints. At the beginning of each sprint, the development team decided what could be accomplished within the timeframe and what set of features would be delivered. At the end of each sprint, the client could have to take a look at the results and provide feedback.

An automated and easy-to-handle application's infrastructure is essential for an excellent UX. With this point in mind, we've equipped the App with the following features:

  • wine labels' scanner that provides relevant details, such as the name of a wine, grape sorts, year, vineyard, country/region, and the manufacturer
  • a global database of wines
  • advanced search and sorting options
  • an option to add selected wine to the user's profile
  • an option to put the wine up for sale
  • an opportunity to select the most convenient delivery method
  • an option to import data from CellarTracker and Vivino.

Results

Cellr won new customers, who looked for a place to share information, opinions, and ideas over the wine, as well as sell it

We've achieved key development objectives, which allowed our client to benefit financially. It took only 8 months for Cellr to grow from 4-5 beta-users to 160.

We're proud of the following App's achievements so far:

  • over the past 7 weeks, the number of users has increased from 160 to 330
  • an application is ranked high in the App Store
  • data collection and accessing were imporved
  • a "straight to end consumer" selling has proven its aptness
  • more sales with lessen negotiations via phone calls
  • the App allowed wine sellers to adjust strategies during seasonal fluctuations

Technologies

React Native

React Native

Apollo

Apollo

TypeScript

TypeScript

Stripe

Stripe

GraphQL

GraphQL

Detox

Detox

Jest

Jest

React.js

React.js

Redux

Redux

GatsbyJS

Gatsby.js

Netlify CMS

Netlify CMS

Node.js

Node.js

PostgreSQL

PostgreSQL

AWS S3

AWS S3

Google Vision

Google Vision

Knex.js

Knex.js

Vuforia

Vuforia

Apple Pay

Apple Pay

SendGrid

SendGrid

Visual Studio App Center

App Center

Testimonial