Enterprise Metaverse – the new way to do business

General business engagement

Metaverse was among the top trends of 2022 and continues to gain popularity beyond the gaming community. It will undoubtedly remain a priority for technical innovation and investment in 2023. Technologies such as AR, VR, IoT, 5G, blockchain, and cloud computing are fueling the next industrial revolution that will dramatically impact the future of business.

Numerous companies in industries ranging from education and healthcare to retail and manufacturing are already leveraging enterprise blockchain, cryptocurrencies, artificial intelligence, virtual reality, and NFTs. The technologies associated with the Metaverse have started bringing significant benefits and are gaining much attention in the business world.


Metaverse and Enterprise Metaverse definition

The definition of the Metaverse today is the gradual merging of the digital and physical worlds, the environment where the distinctions between our digital avatars and our physical selves are blurred. It is a world where we are surrounded by information and smart devices, interacting with data for work, education, entertainment, and more. It is a dynamic, open, and interoperable space.

An enterprise metaverse, by definition, is a metaverse that provides business growth opportunities for an enterprise. Its main goal is to connect people in a single virtual workspace, and digital twins are its foundation. Digital twins can be used to create a detailed virtual representation of any physical object, from specific items or assets to complex industrial environments, which can be extensive, such as roads, rail lines, factories, buildings, and warehouses. Once they are modeled, sensors and IoT connections can be used to bring them to life and synchronize them with the real world. 


What are the advantages for business?

Global reach

The most crucial advantage is a global reach. The Internet has helped companies overcome the long journey to customers and new markets that are geographically distant. The Metaverse can quickly and efficiently connect people from all over the world. In just a few minutes, you can arrange a business meeting with the digital avatar of your business partner from another continent.

New ways of interaction

Moreover, customers and businesses can connect, communicate and participate in a new way that meets modern challenges. Not long ago, for example, pandemic restrictions severely affected the events industry when concerts, sports games, festivals, conferences, and other events were forbidden for a long time. Mass events in the virtual world do not depend on such restrictions - concerts, fashion shows, and conferences are already actively held in the Metaverse.

You can already find agencies offering the organization of weddings and parties in a virtual environment.

The MICE industry is expected to continue expanding its presence in the Metaverse. Soon, many hotels will sell virtual meeting rooms and standard services, generating new revenue.


Digital workspace and employees training

Even though some companies are trying to bring their employees back to the office after the pandemic, the overall trend towards remote working is only increasing.

Companies don't need to rent an office and pay for its maintenance, and employees cannot waste time and money on getting to the workplace and back home - these are just the most obvious benefits of remote work.

With the Metaverse, the office comes to you wherever you are, and you can set up your virtual workspace the way you like it. The Metaverse enables employees to be constructive and productive, even when they're thousands of miles away from their workplace.

In the Metaverse, you can meet with colleagues, have group discussions, give presentations, and communicate through personalized avatars that make you forget that you are not in a real office.

Moreover, the Metaverse is an excellent environment for employee training. Any training materials and content can be easily created here, as well as simulations of dangerous situations that allow professionals such as firefighters or police officers to practice skills without risking their lives.


AI assistant

A beneficial digital tool that can perform basic calculations, remind you of appointments, translate texts from different languages, transcribe your speech, find needed information and do everything a regular secretary or personal assistant can do. The digital assistant is available 24/7 and never gets tired or takes a vacation or sick leave.

And although such assistants already exist in the real world, the metaverse environment greatly expands their capabilities and allows you to create any digital appearance for them.


Remarkable marketing opportunities

Metaverse allows companies to create their world representing their brand in a way that no video, traditional advertising, words, or images can do. Each world can be unique and create a comprehensive experience for the customer. Customers can interact with a digital copy of your product before they buy it, for example, by checking how the piece of furniture they want to purchase fits into the interior of their house.

Hotels can offer virtual tours that allow guests to experience their services, see the breathtaking sunset view from the terrace of a suite and even hear the sound of the ocean waves.

With the metaverse technology, you can conduct activities that are difficult or impossible to implement in reality, such as organizing a party on a yacht for potential customers from all over the world, where you can impressively present your new product or service.

Before launching it into production, you can test a new design or product on your target audience in a virtual space.

Such tools are priceless in terms of competition, gaining customer loyalty, and saving your time and money.


How soon will the Metaverse be fully launched?

Although the Metaverse is not fully implemented yet, and in 2023 the process is unlikely to be completed, it will have a profound and lasting impact on industries and businesses before it reaches its full potential. 

With the start of 2023, virtual reality, augmented reality, and digital technologies will be more intensively integrated into our lives. They will firmly take their place in many businesses and industries. Understanding how things work is vital for successfully embracing new opportunities the Metaverse offers.



How smart are Smart Contracts?

What are Smart Contracts? 

A Smart Contract - sounds promising. When we meet this term in the context of blockchain technology, it seems we deal with something extra complex and futuristic. 

Is it that complicated? Let's find out.

Smart contracts are a kind of computer program or algorithm of certain behavior integrated into the blockchain network. If the predetermined conditions, specified by the code, are followed, it triggers the performing of a particular action or sequence of actions. For example, if you put $5 in a ticket machine and press the "day ticket" button, it will print and dispense a certain - predetermined type of ticket. 

As in a paper contract, the fulfillment of the conditions is mandatory. Only in this case, the transaction will be performed, and the users will receive the conditioned result. Once the algorithm is successfully completed and the transaction is correct, smart contracts become a part of the ledger in a blockchain network.

So, we can say that the Smart Contract is a self-executing program with "if... then" logic based on blockchain. Easy enough.

However, one smart contract can include several different conditions, and one application can execute multiple smart contracts to perform a consistent set of related processes. There can be as many conditions that are necessary to execute the task successfully.

Currently, blockchain technologies supporting smart contracts are actively used for complex computing tasks that involve artificial intelligence (AI) and machine learning (ML).

This combination of technologies could be the basis for AI-enabled smart contracts and would be able to create very complex, more responsive enterprise-level smart contracts and dApps with the potential to seriously expand the capabilities of this technology, unlike simple smart contracts which can be developed manually.


Most popular smart contract development platforms

Ethereum was the first platform in the world where smart contracts were used and even today it is extremely popular among developers. Ethereum now is based on the PoS consensus algorithm. Its smart contracts are written in Ethereum's own smart contract programming language - Solidity. The execution environment for smart contracts is called the Ethereum Virtual Machine (EVM) and is interoperable with other blockchains such as Solana and Avalanche, allowing developers to move their smart contracts to other platforms.

Hyperledger Fabric - is an IBM enterprise-focused private blockchain platform that also supports smart contracts, or what Fabric calls "chaincode". The platform is capable of processing up to 20,000 transactions per second with no transaction fee. Hyperledger Fabric runs the code on top of Docker containers which allows a reduction in cost for smart contract applications. Fabric uses traditional high-level programming languages such as Java and Go and leverages Crash Fault Tolerant (CFT) consensus algorithm. For easier and more efficient smart contract development, it offers a set of tools, including Hyperledger Composer. The modular and versatile design of Hyperledger Fabric meets a wide range of industry use cases.

Like other next-generation smart contract platforms, Solana aims to solve scalability problems. It has a record-high speed of 65,000 transactions per second. The main reason for such high performance is that Solana uses an innovative combination of Proof of History (PoH) and Proof of Stake (PoS) consensus algorithms. A transaction fee is rather low - just $0.00025. 

Smart contracts built on Solana can be written in Rust, C++, and C. In addition, the platform is compatible with EVM, allowing developers to run Ethereum-based smart contracts in the Solana ecosystem.


Where smart contracts can be used now?

Smart contracts eliminate unnecessary paperwork and the cost of expensive intermediaries that are an essential part of traditional contracts, transactions, and exchanges while maintaining the transparency and traceability of the blockchain and reducing counterparty risks. These features make smart contracts a valuable tool for various use cases.

Smart contracts are an essential component of many DeFi (Decentralized Finance) applications and have already significantly influenced their evolution. DeFi applications (dApps) provide services that are alternative to the banking and finance industry - such as trading, lending, borrowing, exchange, and a range of other financial services - as well as entirely new types of products and decentralized business models that can deliver significant value to users.

Blockchain technology in the gaming industry could allow players to get more benefits from in-game purchases and asset accumulation. In games, blockchain technology is usually represented by NFTs based on smart contracts. They help, for example, to avoid developers’ manipulations to induce users to make repeated purchases. The user can be sure that the previously purchased artifact will not lose its properties or in-game value after the next game update. The immutable nature of smart contracts will not permit such mischief.

Smart contracts can protect digital artists' property rights by providing transparent royalty rules. For example, the digital environment is a great platform for musicians, especially singles or beginners, to introduce their work to audiences. But low traceability, miserable payouts due to a large number of intermediaries, and long non-transparent royalty payment processes create a lot of problems. With smart contracts, musicians could be paid a certain sum every time a user pressed the play button on one of their tracks, enabling the royalty payout process to be completed in seconds instead of months, eliminating the need for unnecessary third parties and building a direct seller-consumer interaction with their fans. 

In addition to the examples mentioned above, smart contracts are already used in real estate, insurance, healthcare and clinical trials, retail, supply chain management, and many other areas.


Advantages offered by smart contracts

So let’s resume the benefits of smart contracts deployment:

  • Transparency - the  contract is the code, which is publicly available to view for everyone. The transparency,  traceability, and immutability of data help to create a better sense of trust;
  • Security - blockchain-based smart contracts offer a very secure and transparent way to document and automate business processes. To enhance the security of storage transactions on the blockchain, data encryption can also be used;
  • Cost-efficiency - processes enabled by smart contracts require less human intervention and no third parties, and therefore it reduces costs;
  • Speed - the absence of intermediaries reduces economic costs as well as time. Immediate automated execution as soon as the conditions are met saves time compared to manual and third-party contracts;


Very soon, smart contracts will become even more complex and smarter, and much more widespread as people become more confident and trusting of blockchain technology.

Inmost team is always here to help you leverage all the benefits of smart contracts. We have chosen Hyperledger Fabric platform to provide the highest level of data protection, reduce costs and make customers' business processes smarter. 


Does it really Matter?

The Matter is the communication standard for Smart Home.



Initially, it was named Project Connected Home over IP (CHIP).  

Announced on 18 December 2019, Chip aims to reduce fragmentation across different vendors, and achieve interoperability among smart home devices and Internet of things (IoT) platforms from various providers. 

In May 2021, the Zigbee Alliance changed its name to the Connectivity Standards Alliance and rebranded Project Chip to Matter. 

It had been promoted past several years due to considerable ecosystem players, including Apple, Google, Samsung, IKEA, Signify, and more.


What іs the reason of finding a single standard?  

The reason is a mishmash of incompatible brands and devices. Hubs, communication protocols, and smart assistants operate only within their unique ecosystems. This "walled garden" limitation forces consumers to surround themselves with devices that work only within a singular ecosystem or face compatibility issues.



The standard is based on Internet Protocol (IP) and works through one or several compatible border routers, which avoids using multiple proprietary hubs. 

Matter makes it easier for device manufacturers to build devices that are compatible with smart home and voice services such as Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and others. The first specification release of the Matter protocol will run on Wi-Fi and Thread network layers and use Bluetooth Low Energy for commissioning.



Most smart home brands have promised support for Matter. The list includes Amazon, Apple, Aqara (Lumi), Arlo Technologies, Belkin Wemo, Comcast, Eve Systems, Ikea, GE Lighting, Google, Infineon, Leedarson, LG Electronics, Mui Lab, Nanoleaf, Nordic Semiconductor, NXP Semiconductors, Philips Hue, Qorvo, Samsung SmartThings, Schlage (Allegion), Sengled, Texas Instruments, Tuya Smart, Universal Electronics, and Veea.

Samsung has also been active in bringing Matter to life. They launched Matter functionality via its SmartThings hubs and Android app. Matter devices are managed by one app instead of multiple apps from different device manufacturers.

Philips Hue announced that its Hue Bridge, a smart lighting hub, is Matter certified. The company has promised to make all but two of its new and existing smart lights and accessories compatible with Matter via a software update to the Hue Bridge in the first quarter of 2023. The two exceptions are the Hue Play HDMI sync box and the dial of the Hue Tap Dial Switch, both are not supported by the current version of Matter.


What CSA ( Connectivity Standards alliance) brings:

For consumers:

  • Simple process of selecting smart home devices;
  • No need to worry about compatibility even if devices are from disparate ecosystems;
  • More choice and a much more comprehensive selection to build a perfect smart home.

For retailers:

  • No need to seek out products from only individual ecosystems;
  • As a result, more potential customers and more profit.

For manufacturers:

  • Matter promises more innovation and less time to market;
  • The open-source nature of the standard's internet protocol focuses on streamlining the development of products. As a result, more compatible devices.


Forecast for Matter

Matter is still in development. It is also difficult to speculate on the impact of the standard in the future.

Therefore for now all above mentioned can be considered as predictions.

However, as such Big Fishes as Apple, Google, and Amazon are in the game, the probability that it can come true is rather high.