Our client wanted to create an online shop selling clothes and shoes, with the possibility to select the appropriate item according to the customer's description and to let the choice be based on less formal features, such as militaristic style or "looks like a certain product of a certain brand", or on the client's preferences according to previous purchases. We created a voice chatbot imitating human communication - like a good friend or companion that understands the customer's tastes and helps make a choice.